6 Questions to Ask a Social Media Team

A great post at davefleet.com outlined eight questions to ask Social Media experts.   Josh Peters at shuaism.com gave some great answers.  Almost as common as Social Media experts are Social Media teams in organizations.  I thought this excerpt was very relevant:

I don’t know about you, but I’m sick of seeing people sign up for Twitter, follow ten thousand people (many of whom follow back) to build a substantial following, then start spouting advice as though followers equals expertise. Some of them are experts, for sure. Others, however, seem to have little beyond a big mouth to back their words up.

Almost as annoying, but just as dangerous, are the hordes of traditional practitioners that have realized they need to include social media in their pitches nowadays, but have no experience whatsoever using those tools.

Every company is starting a Social Media group/team/initiative, here are 6 questions to ask your organization’s Social Media team:

1 – Will the team have access to any tool, technology, or website they want?


2 – What is your “VPV” – Visitor Value Proposition?

3 – How does the organization deal with negative feedback?


4 – What is the biggest regulatory/compliance restraint facing the social media strategy?


5 – Who does the social media team report to?


6 – What metrics are management using to measure success?


What are good answers to these questions?  What else would you include in this list?

Posted on February 28, 2009 at 12:07 pm by Ben Foster · Permalink
In: Career, Leadership and Management · Tagged with: , , , ,

4 Responses

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  1. Written by Josh Peters
    on March 2, 2009 at 9:15 pm
    Permalink

    I’m glad you liked my answers to Dave Fleet’s questions. I think you’re right about the internal teams and you bring up some great points of what to watch for. That kind of questioning will help ensure a team will have what it needs to succeed.

  2. Written by Josh Peters
    on March 2, 2009 at 3:15 pm
    Permalink

    I’m glad you liked my answers to Dave Fleet’s questions. I think you’re right about the internal teams and you bring up some great points of what to watch for. That kind of questioning will help ensure a team will have what it needs to succeed.

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