Comments on: 5 Questions to Ask Social Media Market Research Consultants http://www.benphoster.com/5-questions-to-ask-social-media-market-research-consultants/ Ben Foster on Digital Strategy, Social Media, and the Corner Office Sun, 05 Feb 2012 09:22:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: gilescrouchwebconomist http://www.benphoster.com/5-questions-to-ask-social-media-market-research-consultants/comment-page-1/#comment-940 gilescrouchwebconomist Wed, 02 Dec 2009 22:34:18 +0000 http://www.benphoster.com/?p=708#comment-940 Ben; great and topical article. My firm is a research/insight firm analysing Social Media - and your points are very valid.<br><br>Concur with John Rood and you; Social Media research cannot replace all the benefits of empirical methods, it just provides another level of insight. All have different values and it depends on what you need.<br><br>The other main problem we encounter is that many of these "automated" reputation monitoring solutions only search via Google, which is a consumer search engine for consumers. There's a difference there.<br><br>Thanks for your great insights. Ben; great and topical article. My firm is a research/insight firm analysing Social Media – and your points are very valid.

Concur with John Rood and you; Social Media research cannot replace all the benefits of empirical methods, it just provides another level of insight. All have different values and it depends on what you need.

The other main problem we encounter is that many of these “automated” reputation monitoring solutions only search via Google, which is a consumer search engine for consumers. There's a difference there.

Thanks for your great insights.

]]> By: gilescrouchwebconomist http://www.benphoster.com/5-questions-to-ask-social-media-market-research-consultants/comment-page-1/#comment-929 gilescrouchwebconomist Wed, 02 Dec 2009 15:34:18 +0000 http://www.benphoster.com/?p=708#comment-929 Ben; great and topical article. My firm is a research/insight firm analysing Social Media - and your points are very valid.<br><br>Concur with John Rood and you; Social Media research cannot replace all the benefits of empirical methods, it just provides another level of insight. All have different values and it depends on what you need.<br><br>The other main problem we encounter is that many of these "automated" reputation monitoring solutions only search via Google, which is a consumer search engine for consumers. There's a difference there.<br><br>Thanks for your great insights. Ben; great and topical article. My firm is a research/insight firm analysing Social Media – and your points are very valid.

Concur with John Rood and you; Social Media research cannot replace all the benefits of empirical methods, it just provides another level of insight. All have different values and it depends on what you need.

The other main problem we encounter is that many of these “automated” reputation monitoring solutions only search via Google, which is a consumer search engine for consumers. There's a difference there.

Thanks for your great insights.

]]> By: Social Media Strategy Execution – A How To Guide To New Media Success | By Ben Foster http://www.benphoster.com/5-questions-to-ask-social-media-market-research-consultants/comment-page-1/#comment-878 Social Media Strategy Execution – A How To Guide To New Media Success | By Ben Foster Thu, 06 Aug 2009 16:54:12 +0000 http://www.benphoster.com/?p=708#comment-878 [...] Evaluate a Social Media Market Research Consulting firm and their ability to surface insights from listening to existing conversations. [...] [...] Evaluate a Social Media Market Research Consulting firm and their ability to surface insights from listening to existing conversations. [...]

]]> By: A Summer Internship in Social Media Stratetgy | benphoster http://www.benphoster.com/5-questions-to-ask-social-media-market-research-consultants/comment-page-1/#comment-318 A Summer Internship in Social Media Stratetgy | benphoster Tue, 05 May 2009 03:06:39 +0000 http://www.benphoster.com/?p=708#comment-318 [...] Objective - Act like a Social Media Market Research consultant to study what conversations are occurring on the web about y... [...] [...] Objective – Act like a Social Media Market Research consultant to study what conversations are occurring on the web about y… [...]

]]> By: John Rood http://www.benphoster.com/5-questions-to-ask-social-media-market-research-consultants/comment-page-1/#comment-204 John Rood Wed, 29 Apr 2009 20:33:42 +0000 http://www.benphoster.com/?p=708#comment-204 Hey Ben, Great post -- I really like the "good answer" to your second question. My concern with some doing social media-based market research is that their claims tend to prove too much. SM can't replace *all* of the benefits of traditional qual research, but it can definitely be integrated into an overall strategy in ways that maximize speed and reach while minimizing costs. The firms who win in this market are going to be those who can help companies integrate social media successfully into a complete research strategy. Hey Ben,
Great post — I really like the “good answer” to your second question. My concern with some doing social media-based market research is that their claims tend to prove too much. SM can’t replace *all* of the benefits of traditional qual research, but it can definitely be integrated into an overall strategy in ways that maximize speed and reach while minimizing costs.

The firms who win in this market are going to be those who can help companies integrate social media successfully into a complete research strategy.

]]> By: John Rood http://www.benphoster.com/5-questions-to-ask-social-media-market-research-consultants/comment-page-1/#comment-1017 John Rood Wed, 29 Apr 2009 20:33:00 +0000 http://www.benphoster.com/?p=708#comment-1017 Hey Ben, Great post -- I really like the "good answer" to your second question. My concern with some doing social media-based market research is that their claims tend to prove too much. SM can't replace *all* of the benefits of traditional qual research, but it can definitely be integrated into an overall strategy in ways that maximize speed and reach while minimizing costs. The firms who win in this market are going to be those who can help companies integrate social media successfully into a complete research strategy. Hey Ben,
Great post — I really like the “good answer” to your second question. My concern with some doing social media-based market research is that their claims tend to prove too much. SM can’t replace *all* of the benefits of traditional qual research, but it can definitely be integrated into an overall strategy in ways that maximize speed and reach while minimizing costs.

The firms who win in this market are going to be those who can help companies integrate social media successfully into a complete research strategy.

]]> By: Chris Brooks http://www.benphoster.com/5-questions-to-ask-social-media-market-research-consultants/comment-page-1/#comment-203 Chris Brooks Wed, 29 Apr 2009 19:22:13 +0000 http://www.benphoster.com/?p=708#comment-203 Hey Ben, Very good article and some interesting points. I especially like that social media is so "awesome" it affects all aspects of your business. I agree with you last point 100%. Social media is a great tool to add to your marketing arsenal, but it isn't the be all end all of marketing. The way firms will get ahead in this new time is by finding unique and innovative ways in combing existing and new marketing technologies into a customized package for their client. It is all about customizing the tools firms already have and focusing on one customer at a time. Hey Ben,
Very good article and some interesting points. I especially like that social media is so “awesome” it affects all aspects of your business. I agree with you last point 100%. Social media is a great tool to add to your marketing arsenal, but it isn’t the be all end all of marketing.

The way firms will get ahead in this new time is by finding unique and innovative ways in combing existing and new marketing technologies into a customized package for their client. It is all about customizing the tools firms already have and focusing on one customer at a time.

]]> By: Chris Brooks http://www.benphoster.com/5-questions-to-ask-social-media-market-research-consultants/comment-page-1/#comment-1016 Chris Brooks Wed, 29 Apr 2009 19:22:00 +0000 http://www.benphoster.com/?p=708#comment-1016 Hey Ben, Very good article and some interesting points. I especially like that social media is so "awesome" it affects all aspects of your business. I agree with you last point 100%. Social media is a great tool to add to your marketing arsenal, but it isn't the be all end all of marketing. The way firms will get ahead in this new time is by finding unique and innovative ways in combing existing and new marketing technologies into a customized package for their client. It is all about customizing the tools firms already have and focusing on one customer at a time. Hey Ben,
Very good article and some interesting points. I especially like that social media is so “awesome” it affects all aspects of your business. I agree with you last point 100%. Social media is a great tool to add to your marketing arsenal, but it isn’t the be all end all of marketing.

The way firms will get ahead in this new time is by finding unique and innovative ways in combing existing and new marketing technologies into a customized package for their client. It is all about customizing the tools firms already have and focusing on one customer at a time.

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