3 Org Chart Structures for Social Media

3orgchartI’ve heard of Social Media being aligned in a bunch of different functions across the organization.  In a perfect world, Social Media is its own function with the leader reporting directly to the CEO.  But…we’re not quite there yetTheSocialOrganization.com had a great post about corporate initiatives being staffed in its own “function”, but until we get there, here are 3 common approaches and their pros/cons.

Marketing

Pros


Cons

Information Technology

Pros

Cons

Strategy

Pros

Cons

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Posted on March 3, 2009 at 10:44 pm by Ben Foster · Permalink
In: Leadership and Management, Strategy · Tagged with: , , , ,

4 Responses

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  1. […] I think it Social Media should go beyond marketing and spread through the entire organization […]

  2. […] key here is diversity.  Many companies are tempted to align Social Media on an Org Chart within a function like marketing or technology.  This may work for some companies, but it’s […]

  3. […] Product, promotion, pricing, and placement all have large roles in an organization. Entire org charts are filled with PRODUCT Managers, PRICING Analysts,  PLACEMENT Specialists, and PROMOTION experts.  Now it’s time to add Social Media to the organization chart. […]

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