Archive for October, 2009
A Mobile Strategy Isn’t For All Brands
Mobile consultants are rapidly replacing Social Media consultants as people most likely to cold call. That makes sense, according to the recent CITA survey released in June 2009, there are more than 276 million wireless users in the US. That’s a lot of people. And where there are a lot of people embracing a technology, [...]
How to Get Leadership Commitment for Social Media
We’re told by the experts that Social Media is a Groundswell. It all starts with “ordinary” people, customers & employees, who group together around a common theme. “It’s grassroots! It’s organic! We just need to enable them!” Well, this is true…but effectively harnessing that power requires resources and coordination. The fastest way for organizations to [...]
