Archive for September, 2009
Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test
It’s no secret that brands are rushing to Facebook to create pages to broadcast their message, establish “friendships” with customers, and leverage the platform’s functionality to execute savvy campaigns. Many brands and celebrities have used Facebook very well, but does their success mean that your brand will be able to replicate it? Most brands are [...]
Twitter Analytics – Advanced Twitter Metrics
Driving website traffic is one Twitter’s top benefits for marketers. It’s a simple recipe, get a large number of followers, write a catchy tweet, publish it at the right time of day, and then measure the conversions. If you’re interested in driving traffic through Twitter, then you probably use measurements like these: # of Followers [...]
