Archive for August, 2009

Twitter Metrics – How to Fool Your Leadership

Twitter Metrics Are Too Easy to Manipulate
Metrics to track Social Media initiatives are the first topic in many leadership meetings.  Social Media is very difficult to understand, especially for leaders who have demanding schedules.  But numbers are not difficult to understand, they are clear, objective, and easy to compare.
However, when you create a metric, you [...]

Twitter Business Results in Cable News Networks

Does Twitter drive business results?
Well, I certainly like to think so…but here’s an interesting look at the cable news networks use of Twitter and their cable ratings.
One would think that Twitter is perfect for news.  It provides real time information at very little cost to millions of people.  Let’s look at the numbers:
# of Twitter [...]

What Cartoon Character Describes Your Social Media Personality?

On the internet, nobody can tell if you’re a dog, or a cat, or a super-human god.  But your behavior on social networking sites can say a lot about who you are as a person.
Below are some popular, fictional characters in cartoons and comics.  We find these characters interesting because we can relate their behavior [...]

Facebook’s Strategy for Acquiring FriendFeed

TechCrunch broke the news today that Facebook is acquiring the wonderful site FriendFeed.  There were few cues in either the official Facebook press release or the press release from FriendFeed.
The following is what’s clear to date:

All 12 FriendFeed employees will be joining Facebook
Facebook has borrowed many design features and functionality from FriendFeed
Most content on FriendFeed [...]

How to Execute Social Media Strategy and Governance

Social Media Strategy is a widely talked about topic…but what does it mean?  The final post of this series covers Social Media governance, how to get started, and evaluating your efforts.  The first two posts covered how to create a Social Media strategy and how to figure out what tactics to use in your Social [...]

Facebook Charging for Access – How much would you pay?

FiLife is an amazing site, not only because of their innovative Stacker tool which is a great Social Media case study that helps consumers figure out how they “stack-up” to their peers, but also because of all their great financial content.
Recently, FiLife created a contest to crowd-source content by challenging people to come up with [...]