Archive for July, 2009
Social Media Marketing Strategy Guide – How To Get Things Done
Having a Social Media strategy means nothing if you can’t actually do it. In the last post, I outlined the need for not only having a plan, but also how to execute a Social Media Strategy.
By addressing these areas, a company can better position itself for initial success and improve its ability to scale [...]
Social Media Strategy Execution – A How To Guide To New Media Success
A Social Media strategy is a critical piece to making sure that your efforts with New Media are helping your customers and your company. But how do you actually “do” it? A well defined strategy is nice to have, but without execution, you aren’t going to make your customers or your shareholders happy.
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Twitter Strategy with Multiple Accounts to Build a Competitve Advantage in Social Media
About a year ago, corporate leaders were asking “Should Twitter be a key part of my Social Media strategy?” Management struggled to understand how the medium could help fulfill business objectives and therefore didn’t implement a successful program. Expert bloggers like Chris Brogan helped create a tipping point for companies by pointing out all the different ways a company could use Twitter to further its business objectives.
Currently, having a well-run Twitter account is moving from strategic advantage to competitive necessity. From Comcast’s customer service to Dell Outlet’s profitable sales channel, Twitter is proving that it is graduating from fad to tool.
The Two Skills Required of Social Media Managers in Organizations
Companies have tons of employees who are Social Media Experts and tons of managers who are Masters at Leadership Influence. However, rarely are the two skills possessed by a single employee.
Companies should encourage leaders to actively participate in Social Media to “Learn By Doing”, or develop younger talent who have Social Media skills into better [...]
Does Social Media Affect a Company’s Stock Price?
Stock Price is the ultimate metric for a company looking to evaluate a business strategy. When thinking about Social Media Strategy, a company can choose from many different metrics to evaluate their efforts. Ultimately, we will have to stock price at those companies with good Social Media to understand whether or not Social Media is [...]
Simple Twitter 101 Training in 140 Characters or Less
I believe the best way to learn Social Media is by doing Social Media. There are tons of great Twitter Trainings already on the web. My spin on it is to provide the basics in 140 character “bullet points” that you can Tweet through your own account.
Value to Trainees
The value to your trainees is that [...]
