Archive for June, 2009

Cures Chasing a Disease – How to Govern a Social Media Portfolio

Social Media is new and companies aren’t yet capable of managing it like traditional business processes.  Previously, I discussed how managing Social Media through a portfolio approach can help organizations reduce risk and increase overall success for the following reasons:

Diversification – Increase overall return through multiple small bets in Social Media
Focus – Avoid distraction by [...]

How to Manage Your Company’s Social Media Efforts Using a Portfolio Approach

A portfolio approach to Social Media allows for diversification, better focus on business objectives, and the ability to transfer best practices. What can Venture Capital Firms and conglomerates like General Electric teach corporations about Social Media strategy? Each of these firms are using a portfolio approach to increase their overall performance through diversification, focus, and transfer of best practices.

Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast

Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs.
By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy around helping [...]

Social Media Zeitgeist Volume 6 – The Best Links of the Week

Here are my favorite links from around the web for June 12, 2009. Because this space moves so fast, I wanted to surface great content rather than try to comment on everything. Have a great weekend!

Photo Credit – Shadowgate via Flickr

There’s an art to writing on Facebook or Twitter — really [From USA [...]

Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Part 2

Previously, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives. This model shows you where consumers are looking for information to meet their needs.
By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media Strategy around helping [...]

Social Media Zeitgeist Volume 5 – The Best Links of the Week

Here are my favorite links from around the web for June 5, 2009. Because this space moves so fast, I wanted to surface great content rather than try to comment on everything. Have a great weekend!

Photo Credit – Shadowgate via Flickr

Electro-Harmonix and social media: You’re doing it right [via TechCrunch]

My favorite posts to [...]

Social Media Strategy Case Studies Using the Customer Experience Lifecycle

In my last post, I presented the Customer Experience lifecycle as a framework for companies defining Social Media Strategy and Business Objectives.  This model shows you where consumers are looking for information to meet their needs.
By focusing Social Media efforts on where your customers are looking for information, you can better define your Social Media [...]

How to Define Social Media Strategy and Business Objectives By Using the Customer Experience Lifecycle Model

Well defined business objectives are the cornerstone of any corporate Social Media initiative. Defining strategic objectives for social media has been pretty well covered across the social media blogs, but many businesses seem to be missing it. So why the struggle? Well, good strategy isn’t easy. It takes a lot of hard work to build a strategy and even more work partnering across the organization to make it work.