Archive for May, 2009
Social Media Zeitgeist Volume 4 – The Best Links of the Week
Here are my favorite links from around the web for May 30, 2009. Because this space moves so fast, I wanted to surface great content rather than try to comment on everything. Have a great weekend! Photo Credit – Shadowgate via Flickr Google Wave: A Complete Guide [Mashable] This week was the week of Google [...]
Learning Social Media Strategy By Doing Social Media – My Humbling Experience with Search Results for “Annoying Facebook Pictures”
Recently, I led a Consumer Research project that featured some very wonderful Innovation Consultants from Strategos who preached the gospel of “learning by doing”. Or, as Vas Vasiliadis would say, “You got to get in there and make the sausage, man.” “Learning By Doing” has since become my professional mantra. I started this Social Media [...]
Are Social Media Metrics Hurting Your Company?
Metrics play an important role in modern organizations because they provide an efficient way to determine process effectiveness. Metrics function as heuristics, or “rules of thumb”, for managers outside of a function to gain insight into other functions without having to absorb specific detail. While we all have an understanding of ROI, a manager can [...]
Social Media Zeitgeist – May 22nd, 2009
Photo Credit – Shadowgate via Flickr
Here are my favorite links from around the web for May 22, 2009. Because this space moves so fast, I wanted to surface great content rather than try to comment on everything. Have a great weekend!
The 6 Laws of Communication Critical to Social Media Strategy Part 2
Chasing technology doesn’t meet business objectives, better communication through Social Media does. Social Media Technologies are another set of solutions to strategic business problems. But, if you don’t fully understand the problem you won’t apply the right solution. When evaluating Social Media strategies and business objectives, I evaluate them based on these 6 Laws of Communication.
The 6 Laws of Communication Critical to Social Media Strategy
Has anyone else heard this from management the past couple of weeks? “Now that Twitter has jumped the shark, what technology should we move our social media resources towards?” On one hand, this is great because it shows forward thinking…however, we know that it doesn’t really matter what technology is next. Chasing technology doesn’t [...]
Social Media Zeitgeist – May 15
Photo Credit – nicolasnova via flickr This is Volume 3 of my weekly feature to provide the Top Social Media, Strategy, and Fun links to my regular readers. Because this space moves so fast, I wanted to surface great content rather than try to comment on everything. Have a great weekend! 6 Things World of [...]
Video Content Easier to Share Than Written Content? A Content Strategy Paradox
Content strategy at traditional media companies is moving in two different directions. Companies that focus on written content are making it tougher to leverage their word-based assets. The AP is suing blogs who “scrape” content from their sources and Newscorp chief Rupert Murdoch recently announced that they are exploring micro-payments for content. On the other [...]
Checklist for Content on Social Media Sites
Making sure your customers are interested in your site’s content is one of the toughest challenges of content strategy. Most companies trying to engage their customers through Social Media are not in the media industry and struggle with developing good content. The employees producing content at these companies are often so focused on the brand that they can’t separate themselves enough to produce something interesting.
In Getting Things Done, David Allen talks about the use of checklists for reoccurring tasks to reduce the stress of thinking about how to get something done. Here’s a checklist to help make your content interesting and relevant for your customers:
Social Media Zeitgeist – May 8th, 2009
This is Volume 2 of my weekly feature to provide my regular readers with the Top Social Media, Strategy, and Fun links that I really enjoyed throughout the week. Because this space moves so fast, I wanted to surface great content rather than try to comment on everything. Have a great weekend! Rupert Murdoch [...]
