Archive for April, 2009
Social Media Zeitgeist – May 1st, ’09
This is the start of a weekly feature to provide my regular readers with the Top 5 Social Media, Strategy, and Fun links that I really enjoyed throughout the week. Because this space moves so fast, I wanted to surface great content rather than try to comment on everything. Have a great weekend! Twitter [...]
5 Questions to Ask Social Media Market Research Consultants
Of all the firms rushing to provide Social Media consulting services, I’m most interested in the potential in new Market Research methods. If executed perfectly, Social Media Market Research will solve many problems with traditional market research: 1-Expense, 2-Bias, and 3-Confusing Data. Here’s questions I think can reveal the expertise of Social Media Research Consultants. As always, watch out for answers at the extreme.
Are Annoying Facebook Notifications Really a Monetization Strategy?
Facebook has talked about offering Facebook Credits to reward users for good content which is a logical step. Now, if you knew that by using a credit to “like” something that you wouldn’t get notified, wouldn’t you buy a couple? Even if you wouldn’t buy any, wouldn’t you use a few that were gien to you rather than cash them out?
The First 30 Days on a Job
Your first 30 days in a new strategy position is a chance for you to establish yourself to your team and to your organization as someone who can think quick and act even quicker. In my first two posts of this series, I covered the myths of corporate strategy jobs and how to find a job in corporate strategy. In this final post, I’ll talk about ways you can set yourself up for success by starting strong.
Finding a Job in Corporate Strategy
In my last post, I covered some of the myths about working in corporate strategy. Here, I’ll share what worked for me when I was last searching for a job. Step One is to do a quick self-assessment to make sure you would be comfortable with the job. Then I’ll talk about what you can be doing now to prepare yourself. After that, I’ll cover tips for networking and surfacing the right opportunity. In my next post, I’ll talk in more detail about the interview process as I’ve experienced it with various companies.
4 Myths about Corporate Strategy Jobs
Jobs in corporate strategy always attract the attention of eager MBAs and Undergrads. I always wanted to go into corporate strategy because the group at my old company contained some of the smartest people in our business. But what does it mean to “work in strategy”? Here are some commonly held beliefs about corporate strategy [...]
Strategies to Handle Customer Service over Twitter
Now that businesses are starting to embrace Twitter, there have been some fascinating examples of great customer service. Ford Motor Company is helping customers find parts, solving problems with accessories, and escalating customer service requests. Comcast appears to be the Gold Standard with their Comcast Cares account which is solving customer problems with equipment, answering [...]
Facebook: Don’t Sell Credits, Let Top Users Trickle Down the Wealth
Facebook is so worried about Twitter that they are creating monetary incentives to keep people on Facebook to check their statuses. Mashable provides great coverage, as always: Facebook Credits seem to (be) Facebook’s baby steps into the world of virtual currency. Right now, users can only give credits to friends for sharing great posts or [...]
Will Wright Keynote at Web 2.0 – Lessons for Social Media Strategy
Will Wright has created some of the best video games in history including SimCity, The Sims, and (slightly less successfully), Spore. Will Wright’s keynote speech during the Web 2.0 2009 Conference was billed as “A Conversation”. It was by far and away the most talked about keynote of the entire convention that had implications far [...]
Is Social Media a Management Breakthrough or Fad? Part 4
BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are trying new things to weather the downturn. The most interesting part of the series covers 11 management ideas that are the basics of any business education, but were quite revolutionary at the time. This 4 part series (See [...]
