Archive for March, 2009
Non-Profit Looking for Social Media Answers
Last night I gave a presentation to the Chicago Chapter of the Scleroderma Foundation about the basics of Social Media and implications to a non-profit. You can download and use the presentation here. Scleroderma or systemic sclerosis, is a chronic connective tissue disease generally classified as one of the autoimmune rheumatic diseases. They had 3 [...]
Matrix for Staffing a Social Media Initiative
Download Slides Here Diversity of skills and experience is key to making a Social Media Initiative stick. Many companies rush to staff a social media initiative by assembling a diverse team across functions, experience, and interests. However, companies need a balance of skills to succeed and often sway to the extremes by staffing either ALL [...]
3 Reasons to Recognize Your Employees Over Twitter
I’ve seen a couple tweets pop up from managers recognizing employees for a great job. Rochelle Grayson started some thoughts back in May of last year, that I thought should be built upon. First and Foremost, It SHOULD NEVER replace the handwritten note made famous by Jack Welch, but for quick “atta-boys” or “atta-girls”, it can go a long way.
3 Org Chart Structures for Social Media
I’ve heard of Social Media being aligned in a bunch of different functions across the organization. In a perfect world, Social Media is its own function with the leader reporting directly to the CEO. But…we’re not quite there yet. TheSocialOrganization.com had a great post about corporate initiatives being staffed in its own “function”, but until [...]
6 Reasons There Are So Many Social Media Experts
Shortly after taking a Social Media position, I realized 1- How many of us there are and 2-Titles are ubiquitous. At the recent TechCocktail 10 in Chicago, I overheard someone yell ”What the f_ck does being a Social Media Expert even mean?” Certainly there are more people building knowledge in the field…but it’s not as [...]
First Mover Advantage – Now With FREE PR!
Brandweek reported on Skittle’s move to make their homepage a wiki. I was directed to a twitter page rather than their wiki page, but the point is clear: whether or not they achieve their goal of “leveraging what we think are the key consumer social media touchpoints”, they have received a tremendous amount of free publicity (positive and negative) from this.
“Surfacers” A New Rung for Forrester’s Social Technographics Ladder
Forrester’s classic 2007 analysis of the different user-types of social media has made it easy for people to understand user behavior on the web. The past two years have resulted in a rapid adoption of the technology and new improvements to sharing content. The Surfacer is a type of user valued by friends and by strategists for their ability to find unique, great content to share with their network.
