Archive for March, 2009
Is Social Media a Management Breakthrough or Fad? Part 3
Share BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are trying new things to weather the downturn. The most interesting part of the series covers 11 management ideas that are the basics of any business education, but were quite revolutionary at the time. This 4 part series [...]
Is Social Media a Management Breakthrough or Fad? Part 2
Share BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are trying new things to weather the downturn. The most interesting part of the series covers 11 management ideas that are the basics of any business education, but were quite revolutionary at the time. This 4 part series [...]
Is Social Media A Management Breakthrough or a Fad?
Share BusinessWeek’s March 23-30, 2009 issue focuses on Smart Ideas for Tough Times which describes how managers are taking innovative approaches to weather the downturn. The most interesting part of the series covers 11 breakthrough management ideas that are now the basics of any business school education. This 4 part series will examine these breakthroughs [...]
5 Steps to Overcome a Social Media Mistake
Share We’ve all said something on the internet we wish we would could take back. It could be a a rush to judgement, or even pure stupidity like this classic exchange between a Cisco Applicant and a Cisco Employee. A prospective Cisco hire (@theconnor) tweeted: Cisco just offered me a job! Now I have to [...]
Tweet More and Improve the Web, Semantically
Share I am constantly hearing from executives and leaders, “Okay, I get Facebook and Twitter…what’s next?” Even though most companies haven’t fully embraced the second growth of web development, smart managers are deploying Web 2.0 technologies with an eye on how to scale based on what might come next. The easiest way to impress your [...]
No Forbes, CEOs should not “Facebook” or “Twitter”
Share Matthew Fraser and Soumitra Dutta write an ambiguous, bland, and wrong piece on Forbes.com about the need for CEOs to use Social Networking technologies. Their seemingly decent argument cites Web 2.0 Evangelists (no one particular, just the “evangelists” in general) who apparently claim the following: Web 2.0 evangelists, on the other hand, argue that [...]
Facebook’s Strategy is Forcing Us to Categorize our Friends by Delaying Real-Time Search
Share Now that all your friends have stopped wondering whether or not they like the New Facebook Changes, we can study what this is doing for Facebook and it’s users. First, here’s Jared W. Smith with a great summary of the changes: The area where you enter status updates has been made into a more [...]
Upset with Social Media Experts? Then Your Network Needs Diversity
Social Media Elitists perceive that “Everyone is a Social Media Expert” because they associate a large network with a good network. You may influence thousands of people; but they are the same types of people…Social Media Experts. If your network contains a true cross-section of corporate America, (i.e. companies with cash flow), it becomes apparent that no one understands the details of social media strategy.
New New Facebook – Don’t Give Your Fans Crap
Share Mashable’s wonderful update on new Facebook explains many of the changes, including a link to the most relevant changes for social media marketers. In the Opportunities section, they highlight these 4 points: Opportunities 1. Stronger Interaction with Fans Because the Wall tab will become the focus, Pages will feel much more active and dynamic [...]
A Story is Worth 1,000 PowerPoint Slides
Share Photo by kennymatic Beth Kanter wrote an incredibly relevant piece on the importance of story-telling in presentations. She cites Andy Goodman in her article: Andy is a master at storytelling. In his workshops, he offers the following formula for a storytelling based on Hollywood script writing: * Introduce the central character * Inciting moment: [...]
