Ben Foster on Corporate Strategy, Social Media, and the Corner Office |

Episode 014 – We get our boss to read Urban Dictionary


Best Product Hunts

Amazing Internet


The News You Need to Know


Bill Reads Urban Dictionary


Posted on March 10, 2016 at 5:01 pm by Ben Foster · Permalink · Leave a comment
In: Strategy

Ketchum 2016 Digital Trends Almanac

Today we published the Ketchum 2016 Digital and Social Almanac.  DOWNLOAD PDF HERE


Ketchum Digital & Social Almanac 2016 from ketchumpr

I know you’re probably super busy, so I took the liberty to sum up what I consider to be the most important points here










Posted on January 11, 2016 at 5:01 pm by Ben Foster · Permalink · Leave a comment
In: Strategy

Episode 009 of As Seen On Internet – Our Tech News Podcast

Amit Wadehra and I break down Alphabet, Apple’s Top Secret project to launch a self-driving car, and an app that takes the pain out of finding a good place to drink.



StraightOuttaSomewhere –

Monk –

DraftSmarts –



BarRoulette –



Google Alphabet

Facebook Patent on Credit Rating –

YouTube removing the 301+ –

Twitter Dedicated News Tab –

Wired: Is Twitter’s Future Customer Service? –

Apple Project Titan –

@HankGreen Facebook Video –

Google Solar Panels

Posted on August 18, 2015 at 8:32 am by Ben Foster · Permalink · Leave a comment
In: Strategy

Tech Podcast As Seen On Internet – Episode 008 – Apple Gets Crazy Ideas From Trent Reznor

Amit and I talk about Apple’s WWDC, Google’s plans to improve cities, and where you should walk if you’re texting.

Please leave us a 5 Star Review on iTunes!



Amazing Internet

Utah Valley University Introduces Walk Text Run lanes around campus –


Facebook Messenger gets Draw Something –



Best Product Hunts

SafeDrive –

Hidrate Me –

Makerbook –

Spotify Taste Rewind –


Apple WWDC –

Apple News –

Apple Radio –

Apple Proactive Assistant –


Nest Is Holding Press Conference –


Facebook Launches Moments –

Google Launches Sidewalk Inc


Dick Costolo Resigns from Twitter – –

Microsoft Hololens at E3 –


Facebook will favor posts in News Feed based on time friends spend looking at them –

Posted on June 17, 2015 at 2:44 pm by Ben Foster · Permalink · Leave a comment
In: Strategy

As Seen On Internet Tech News Podcast – Episode 7 “Skrillex’s Real Name”

Amit and I talk about Google I/O, Mary Meeker’s State of The Internet, and a Kung Fu movie.

Please leave us a 5 star review on iTunes.





AMAZING Internet

Kung Fury Movie –

Obama Joins Twitter – The real Barack Obama –

Brand Tale –

Twitter Shark –

NEW APP – Unicorns – Live stream your iPhone screen –

Facebook Has Gifs!


Google I/O

Mary Meeker’s State of Internet 2015


Ad Blocker Native Advertisements

Android Auto

Reddit Launches Video service

Apple Worldwide Developers Conference – June 8 – 12


Episode 7 Logo - Yellow back & red text

Posted on June 2, 2015 at 12:42 pm by Ben Foster · Permalink · Leave a comment
In: Strategy

Top 7 Takeaways from 2015 Internet Trends Report From Mary Meeker

Every year, the tech community eagerly awaits Mary Meeker’s Internet Trends report.  Not only is it packed full of rich yummy data, Meeker also provides cases and stories from around the world to inspire and surprise you.

On Wednesday March 27, Meeker presented her 2015 report.

Here were my Top 7 TakeAways

  1.  FACEBOOK ISN’T DEAD – Despite what media says, 12-24 year olds use Facebook and Instagram constantly and consider Instagram to be the most important platform.  Don’t believe the hype on this.
  2. FACEBOOK VIDEO IS CRUSHING IT – 50% of Facebook’s Daily Active Users watch 1 or more videos per day and 75% of them do so on mobile.
  3. MOBILE OPPORTUNITY – Marketers still haven’t found the best way to advertise on mobile and there is a HUGE gap between the attention people give mobile and the amount of money we spend marketing on it.
  4. BUY BUTTONS ARE WHAT’S NEXT AFTER VIDEO – The ability to seamlessly transact in social will get better and more accepted.
  5. SOCIAL IN THE ENTERPRISE IS ABOUT TO BLOW UP – Enterprise social will impact the way we work and communicate as well as continue to disrupt the way we communicate with customers.
  6. OPTIMIZE CONTENT (ESPECIALLY VIDEO) FOR VERTICAL SCREENS – Because of the rise in mobile, people are consuming content in a vertically oriented screen (holding a phone vs. watching a monitor).  You must design UX and video for this.
  7. ON DEMAND EVERYTHING – Driven by Millennials, we will continue to see business disrupted by On Demand Everything – Jobs, Services, and Products.


Posted on May 28, 2015 at 9:10 am by Ben Foster · Permalink · Leave a comment
In: Strategy

As Seen On Internet Episode 6 – Amit’s Back From Europe!

ASOI logo 6Itunes Link –

RSS Link –




Ketchum’s Global Scholar Program –

Amazing Internet


Facebook Q1 Results – Link

Facebook “Instant Articles” –

Facebook News Feed Changes —


Facebook Test Feature

Twitter’s Earnings –

Pro Sports Leagues are Trying to Figure out Periscope / Meerkat –

Teenagers are still using Facebook –


AdBlock for Mobile –

Posted on May 15, 2015 at 9:55 am by Ben Foster · Permalink · Leave a comment
In: Strategy

As Seen On Internet – Episode 5 – April Fools

Amit Wadehra and I started a podcast and it’s super fun.

iTunes Link – Please leave us a 5 star review


Show Notes



Amazon Dash Button


Amazon Home Services


Facebook May Host News


Social Media Spend


Facebook Blueprint


Instagram releases Layout


Facebook Riff


Twitter Curator




Posted on April 10, 2015 at 3:44 pm by Ben Foster · Permalink · Leave a comment
In: Strategy

Podcasts: 5 Top Technology, Trends, and Social Media Podcasts

A client recently asked me how I stay ahead.  While I read the news everyone else does, my secret weapon has always been podcasts.  Below are my 5 Favorite Podcasts.  I recommend PocketCasts for listening to Podcasts on Android.


This Week In Google

It’s A Thing


The Social Hour

On The Media

Posted on September 20, 2013 at 1:17 pm by Ben Foster · Permalink · Comments Closed
In: Strategy

7 Social Media Week Chicago Sessions To Attend

Social Media Week is coming to Chicago Sept 23rd – Sept 27th.  It can be very overwhelming so I curated a list of what I’m most looking forward to.
Did I leave something off you’re really looking forward to?  Let me know!


The Secrets of Story telling through Paid, Earned, Shared, and Owned Media


Content Marketing That Wins: Making brands, readers AND Google happy


Confessions of a Community Manager


Big Data v Big Brother: How marketers are dissecting the consumer at the intersection of mobile and social


IBM Opting in: Lessons in Social Business (Disclosure: IBM is a client of my employer Ketchum)


GOOGLE+ and Brands (Disclosure: I own Google stock)


Mike’s Hard Lemonade – Tapping into Twitter to Rebrand and Reawaken a Brand


Posted on August 19, 2013 at 4:51 pm by Ben Foster · Permalink · Comments Closed
In: Strategy">Ben Foster.
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